Subway® stores launch new Rotisserie-Style Chicken
The Subway® brand today unveiled the latest creative for its new premium Sub offering, Rotisserie-Style Chicken, as part of its ‘Keep Discovering’ platform.
Available until 26th September while stocks last, the Rotisserie-Style Chicken Sub offers a luxury taste experience for consumers to enjoy. The chicken is marinated, seared and slow-cooked in its own juices, before being hand-torn and added to each individual Sub creation.
Sacha Clark, Marketing Director for the Subway® brand UK and Ireland commented on the launch: “Rotisserie-Style Chicken is unlike any of our other Chicken Subs, with its premium taste credentials and careful cooking and preparation processes making for a delicious lunchtime choice. The new addition to our Premium range will be a welcome treat to consumers wanting to update their usual routine and discover a different option.”
For the perfect pairing, the Subway® brand recommends customers add Ranch dressing or Honey Mustard sauce. What’s more, with a huge selection of vegetables and salad items on offer, customers are invited to keep discovering the many ingredient combinations possible until they find their ultimate Rotisserie-Style Chicken Sub.
The launch of the Rotisserie-Style Chicken Sub will be supported by a new TV creative as part of the brand’s ongoing ‘Keep Discovering’ platform, which encourages consumers to swap their uninspiring homemade ‘blandwich’ in favour of more exciting menu options from the Subway® brand’s extensive lunchtime range.Wednesday, 2nd August, 2017