Taco Bell ties up with Lyft in America
Popular fast food chain Taco Bell has teamed up with car-share service Lyft to offer their customers late night, fast food pick-ups.
Ubers main US rival Lyft will allow their customers to simply push a button if they require a late night pit stop at one of Taco Bells restaurants.
“We realized that for every person who has asked their Lyft driver to make a pit stop at Taco Bell — and we’ve seen many — there are likely those who weren’t sure if this was possible,” Taco Bell CMO Marisa Thalberg said in a statement. “With the advent of this fantastic partnership with Lyft, we will erase any lingering uncertainty and celebrate the ability to ‘ride-thru’ in Taco Mode.”
Taco Bell intends to test “Taco Mode” in Orange County, California, from late July to early August, with plans to expand across the US in 2018. The chain will also offer Lyft customers a custom menu, free Doritos Locos Tacos and a ‘taco themed car’.
The new concept will rival alternative food delivery services in America as Taco Bell hopes this will result in ‘fresher food’, as the customer is driven directly to the restaurant to pick up the food themselves.