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Tim Hortons raises its prices after revealing disappointing Q2 results

Following the announcement of Restaurant Brands International (RBI) Q2 results yesterday, the chain has increased prices in a select number of its Canadian branches.

The famous Canadian chain – which has recently opened a branch in Glasgow, UK- has increased its prices via a notice to its customers in their windows reading, ‘‘To our valued guests, please be aware that due to rising operational costs, there will be a slight price increase affecting some hot beverages and breakfast menu items starting Wednesday, August 2, 2017’.

So far, consumers have not reacted well to the news.

Tim Hortons has experienced disappointing sales growth of 0.8%, in comparison, RBI’s other brands Burger King and Popeye’s Louisiana Kitchen experienced comparable sales growth of 3.9% and 2.7% respectively. 

Friday, 4th August, 2017
MVH Media
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