One to Watch: Selekt Chicken
Pioneers of fried-free chicken, Selekt Chicken are a chicken franchise with a difference. With a striking design concept, Selekt have worked tirelessly to alter the perception of fast food - and offer customers quality fried-free chicken in a fast casual environment.
Offering a completely new spin on the fast food industry, they plan to move fast food into the casual dining arena - following their extensive research development within the fast food market. Selekt Chicken have completely revolutionised their menu to create a completely unique eating out experience.
Selekt Chicken was conceptualised in 2015, their first store opened in Harrow UK in 2016 and currently Selekt Chicken have a number of sites within the M25 under appraisal with plans to open four more stores in 2018.
With an inventive menu – that was carefully developed over twenty-four months – by a team who collectively have over 150 years of experience.
Fried-Free - where good taste matters
For investing franchisees Selekt Chicken provides the edge over competitors by introducing best quality product sourcing - at competitive prices – in order to maximise both quality of product and profitable return.
But why Selekt? They offer casual dining in a new modern relaxed environment and ambiance without compromising the speed, quality and consistency.
Chief Executive Officer Tahir Jamil discusses the benefits of a Selekt Chicken franchise.
Tell us about Selekt Fried Free…
Selekt Fried Free offers great variety and choice we use only the freshest ingredients and our outlets provide friendly helpful service in a spotless environment. We are the first to pioneer the ‘complete fried free, better than fried taste’ additionally we offer artisan breads and gourmet burgers.
The team behind this new offering were brought together by their diverse experience in this exciting sector. By pooling their talents and utilising our combined experience we are committed to taking a global vision from the outset to make the Selekt brand well-known and recognisable.
What inspired Selekt Chicken?
The fast food industry is turning a new corner and we are observing a new revolution, where our customers are looking for much more than just fast food.
They are looking for a total experience along with the healthy options. Selekt fried free menu was created with our customer demand and future focus in the future.
What made you choose a franchise model?
Our dedicated franchisee team will support on every step of the exciting journey and help navigate smoothly to avoid the pitfalls.
We will provide full training, ongoing support and give full access to our business model. We will helping to find the right location, arrange finance, assist in equipping outlets, food preparation, stock control, as well as legislation and store opening support.
What makes Selekt Chicken stand out?
We provide a nurturing environment and give as much support as is necessary. In early days you will probably rely heavily upon us however as the experience and confidence grows we will provide support from a distance.
The operations manual holds all the answer you will ever need and something you can always refer to. It contains and reflects our many years of hard won experience and there are gems of knowledge and support on every page.
How would you describe the market at the moment in terms of demand, competition and growth?
As outlined above we are positioned in the growing market where our menu has been created to provide and cater for all demographics.
What makes Selekt Chicken such a great franchise opportunity?
• Selekt number of areas that make Selekt Fried Free a great opportunity
• Growing market providing mass growth across the globe
• Business model that optimise the work life balance and providing high yield on return
What are the advantages of a franchise with Selekt Chicken?
• Support from the experience team
• Good working model
• Easier operation and less completed procedures
• Ability to operate with minimum staff
What are your plans for Selekt Chicken for 2018?
We are looking to expand into the UK and working to open another 2 storesFriday, 19th January, 2018