Burger King strengthens its presence in the Netherlands
Burger King Europe GMBH (“BKE”) and the newly-formed BKNL B.V. have announced a master franchise agreement, to expand the presence of the BURGER KING® brand in the Netherlands.
“We are excited about this agreement, which will help us grow the BURGER KING® brand in this important European market,” said José Cil, President of BURGER KING®.
“We look forward to working with the BKNL B.V. team, who have significant restaurant and hospitality expertise, to increase the scale of our BURGER KING® business in the Netherlands.” “To be able to grow and elevate an iconic, global brand like BURGER KING® in the Netherlands is an incredible opportunity,” said Laurens Meijer, Chairman of BKNL B.V.
“We are confident that the great taste of our amazing flame-grilled burgers will resonate well with our Guests.”
Today, there are approximately 60 BURGER KING® locations in the Netherlands. This new agreement will further expand the BURGER KING® footprint in the Netherlands and strengthen its presence in Europe.
Terms of the transaction were not disclosed.Thursday, 8th February, 2018