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Domino’s launches ‘brain food’ pizza

Domino’s, the nation’s favourite pizza, is celebrating the opening of its new store in Durham – home to famous masterminds such as Jeremy Vine – by introducing a limited-edition pizza proven to enhance brain power.

The special edition ‘Crust to Cram to’ menu has been designed with the help of Durham-based nutritionist Caroline Innes, BSc Hons Nutrition and Health Sciences. Each freshly handmade brain food pizza aims to provide university students with the perfect study snack to help boost concentration during revision and exams. Whilst Christmas may be weeks away, the menu launches on Thursday 7 December, in time for students getting ready to cram for January exams.

The pizza comes packed with mind-enhancing ingredients including anchovies – rich in Omega-3 known to support mental development and visual acuity; black olives – a high source of vitamin E known to enhance memory and cognitive skills; and red peppers – full of iron to help accelerate oxygen around the body and into the brain. Other toppings include jalapeños, chicken, red onions and mushrooms.

Nutritionist Caroline Innes comments; “The brain needs a number of different nutrients to function effectively, such as glucose, vitamins and minerals, and essential fatty acids. In collaboration with Domino’s, we have looked to use a range of toppings to create the ultimate revision treat, proven to help with cognitive function.

“For example, we chose chicken because it contains B vitamins which provides the brain with neurotransmitters serotonin, dopamine, and GABA (gamma-aminobutyric acid). Eaten in the right quantity, it could help improve concentration and memory, ahead of exams!”

The launch of the new menu follows research revealing that pizza is a student favourite with a quarter (25 per cent) regularly ordering pizza as a study aid – and four in five (83 per cent) saying they can’t focus on an empty stomach.

Over half (52 per cent) of students think they take in more knowledge after they’ve eaten and nearly three quarters (72 per cent) say food helps reduce study stress. Pizza was also found to be the most popular food for team brainstorms and group revision sessions. The menu is available at the new Durham store in Dragonville Retail Park, three miles from Durham University.

Emily Smith, Store Manager at Domino’s Durham says;  “Our research proves that pizza is the food of choice for students whilst studying, and with Domino’s being the nation’s favourite, we decided to create a snack that Einstein himself would tuck into.

“We hope our ‘crusts to cram to’ menu, launching in our new Durham store, will encourage students to study even more!’

Thursday, 8th February, 2018
MVH Media
Food Franchise