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Dunkin drops the donuts

The next generation of Dunkin Donuts stores has expanded in the US. The new concept stores are part of a broader re-branding of the company.

Dropping the ‘Donuts’ from their namesake – the new stores will simply be referred to as ‘Dunkin’.

The popular doughnut franchise is also slim-lining its menu, as it attempts to simplify its brand image.

The entire afternoon sandwich line will be no more and certain varieties of bagels and muffins will also disappear from stores.

Friday, 19th January, 2018
MVH Media
Food Franchise