Starbucks reacts to food waste issue by offering cut prices at closing time
During the last hour of trading Starbucks will offer customers 50% off food at more than 350 Starbucks operated stores across Britain.
This means that any food with a nearing expiry date will be sold at the reduced price. The news comes in reaction to consumer concern over food waste, with many large companies choosing to simply dispose of excess food as opposed to finding alternative methods.
The complete sale price of items sold at the discounted rate will be donated in full to Action Against Hunger, an organisations that aims to help malnourished children across the globe. The donated money will help fund numerous projects.
This programme was originally trialled in 16 Manchester based stores early this year. The feedback was positive and in total £1,500 was donated to Action Against Hunger.
Simon Redfern, head of communications, Starbucks Europe: “Tackling a challenge like food waste is not an easy one, but we’re proud to have developed a programme which will deliver for the long term.
“Off the back of the success of our Manchester trial, we’re pleased to roll out this programme to the rest of our company owned British stores, and will be working with our franchise partners to see where else this programme could work as well.
“Action Against Hunger is a respected international charity, and we’re looking forward to working with them on this initiative to support projects alleviating the impact of food poverty.”
Matt White, Director of Fundraising and Communications at Action Against Hunger, said: “Action Against Hunger applaud the Starbucks initiative to tackle food waste. Our global food systems face tough challenges and addressing food waste is one of the most effective ways to support change. Right now there are 16 million children in the world suffering from the severest form of malnutrition.
“Every year between one and two million children die because they don’t have access to the right nutrition and healthy environment to grow up strong. By working together with Starbucks and their customers we aim to reduce food waste whilst raising money to save children’s lives where food security is threatened most – from Yemen and Iraq, to the countries currently at risk of famine, including South Sudan, Somalia and Nigeria.”Tuesday, 5th September, 2017